The logotype is a representation of breaking rules 

- with the mix of traditional serif font disrupted by the dynamic hand written font. -

Don't comfort to moulds,
Don't photograph what everyone takes,
Don't let people tell me what to do,
Don't be stubborn.
Do think out of the box,
Do work for my spirit,
Do break the rules,
Do respect the universe,
Do change the world.
Be myself, Be Kennevia.